The old adage, “location, location, location” is no longer enough for a business to achieve success. The value of marketing and putting a brand top of mind before, during and after shopping is critical to driving the bottom line. Our eBook describes omni-channel retailing and speaks to its significance for businesses and consumers alike.
Retailers’ focus on increasing customer engagement and driving revenue has always been at the forefront of business strategy. While this fact remains, there is no longer a standard, one-size-fits-all path to purchase. Instead, online, mobile, and social mediums have converged into countless opportunities for retailers to communicate with consumers.