Omni-Channel Retailing

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Strategies to Drive Traffic and Sales

The old adage, “location, location, location” is no longer enough for a business to achieve success. The value of marketing and putting a brand top of mind before, during and after shopping is critical to driving the bottom line. Our eBook describes omni-channel retailing and speaks to its significance for businesses and consumers alike.

  • Learn about the significance of responsive design websites
  • Gain a total perspective of how to maximize omni-channel retailing tactics to create the optimal consumer experience
  • Read about the benefits of Big Data and analytics presented when engaging in omni-channel retailing
Retailers’ focus on increasing customer engagement and driving revenue has always been at the forefront of business strategy. While this fact remains, there is no longer a standard, one-size-fits-all path to purchase. Instead, online, mobile, and social mediums have converged into countless opportunities for retailers to communicate with consumers.

Mark D'Cunha, Mobile & Cloud Platforms
Pivotal Labs

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