Hacker News Meetup: SFHN Panel: “How to prepare for a seed round”

SFHN and First Republic Bank bring you a Panel Discussion of entrepreneurs and investors that will provide some insight in what to consider when raising your first round. You’ll meet other entrepreneurs/hackers and investors!

This will be an interactive discussion with CEO’s and Investors in SF.

6:00pm – 7:00pm : Mingle
7:00pm – 7:45pm : Panel
7:45pm – 8:15pm : Q/A

Some points that will be touched upon:
1. What does it mean to raise a seed round?
2. Convertible debt versus equity
3. When is the right time to raise money?
4. What are the metrics investors look for?
5. How do you build a narrative?
6. How early should you be considering raising a round?

Panelists: 

Will Bunker is the founder of One-and-Only.com (now known as Match.com), which became the largest online dating site of the 90s with only $100K in capital. Sold in 1999 for $47 million.  Have launched several consumer Internet projects, including vChatter.com, which became one of the largest Facebook video chatting site with over 5 million users and YoYoBrain.com a self study site.

Angel investments include CriticalWatch, an enterprise security software company, Bourbon and Boots (Fab meets Southern Living), and DishCrawl (local foodie events). I actively code and prefer to invest in projects that I can also contribute to personally.

Hiten Shah is the President and co-founderof KISSmetrics. He’s been creating and growing both self-funded and venture backed SaaS analytics businesses since 2003. As an advisor, investor and entrepreneur he’s helped dozens of companies with marketing, product and growth initiatives from venture-backed startups such as SlideShare and Webs.com to Fortune 500 companies such as Samsung and HP. Hiten also helped coin the term growth hacker which has started to define the evolving role of marketing. He is a sought after mentor and advisor to entrepreneurs and their companies.

Lili Balfour is the founder and CEO of the SoMa-based financial advisory firm, Atelier Advisors. After spending fifteen years in investment management and investment banking, she decided to develop a firm to cater to the specific needs of early-stage companies. Lili has made it her mission to teach entrepreneurs around the globe about entrepreneurial finance. She is the author of Master the Finance Game, creator of Finance for Startups, and has taught workshops for entrepreneurs in Russia, The Netherlands, and, of course, the US.

Ash Fontana works on Fundraising products at AngelList, driving more than $10M of fundraising per month and with hundreds of thousands of companies raising money, recruiting and finding customers on the platform. Previously, Ash founded and sold Topguest, a company that built marketing technology for the biggest hotel (IHG), airline (United) and gaming (Ceasars) companies in the world. The company raised money from Founders Fund, SV Angel et al and sold to Switchfly in December 2011. Professionally, Ash was a top-ranked Analyst in private equity, investment banking and equity research for Macquarie Capital. Academically, Ash graduated with First Class Honors in Law and was ranked in the top 1% of his class in Accounting as part of a Commerce (Finance) degree at the University of Sydney, resident at St Paul’s College.

Nathan Beckord, CFA, is the co-founder and CEO of Foundersuite.com which makes “tools to get startup sh*t done.”  Nathan also serves as interim CFO, BD, or Advisor and has worked with companies such as Clicker, Kickstarter, Zerply, LaunchRock, GetHired and many others.  He is the founder of VentureArchetypes.com, runs the StartupExits.com speaker series focused on early-stage M&A, and teaches a class at General Assembly on raising startup capital.  Nathan has the top-ranked answer on Quora about pitch decks and the best-selling lesson on StartupPlays.comabout building financial models. His dreams are a messy blur of excel formulas and keynote slides.  Check out his blog or follow him @startupventures.