A mobile retail app should return direct results by driving retail conversions. To make the most of their mobile investment, retailers should consider implementing specific functionality that will earn a return on this investment. There are three key strategies retailers can use to drive new revenue from mobile.
Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the channel to its full potential. This disruption provides significant opportunities for retailers to drive conversions, but it requires a strategic approach that differs greatly from industry norms. This report gives insight into what that approach should be.