When Watchwith was tapped by the Television Academy to create and deliver original content to fans in conjunction with the live broadcast of the Emmy Awards, the company came to Pivotal Labs to build an app that could drive the online fan experience. The firm deadline, tight turnaround and high visibility of the app made Pivotal Labs the logical choice for this project.
We built Backstage LIVE! SYNC using the Watchwith Cloud Services™ and the Watchwith Real-Time API™. Watchwith gives television programmers and app developers a simple and powerful way to create and deliver audience engagement in sync with their live and pre-recorded programming and commercials. The Backstage LIVE! SYNC app allowed fans to get up close and interactive with the awards on Emmys.com through polls, photo galleries, and Emmy presenter, nominee and winner quotes and facts. Fans could also live Tweet while more than 15 video cameras captured the action before, during and after the telecast on the Red Carpet, behind the scenes and outside the Governors Ball.
“Pivotal Labs was our first choice to develop this highly interactive sync-to-broadcast app,” said Zane Vella, Watchwith CEO. “Their agile practices and stellar reputation were ideally suited for this extremely visible project. We had complete confidence they’d deliver an engaging experience and robust application that was ready for primetime’s most enthusiastic fans.”
“Pivotal Labs was our first choice to develop this highly interactive sync-to-broadcast app.”
Zane Vella, Watchwith CEO
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