Overview

MyRA™ is an iOS app that enables patients to easily track their rheumatoid arthritis symptoms and share an elegant summary report with their physicians.

Results

Rheumatoid arthritis is a chronic, autoimmune disease that requires constant monitoring and treatment adjustments. To fill an unmet need among patients and physicians managing RA, Crescendo Bioscience prototyped an app that would track daily conditions in hopes of facilitating better patient-physician communication. It was a first foray into mobile app development for the healthcare and life sciences company, so they turned to Pivotal Labs for design and development expertise.

Design played a crucial role in the product’s resounding success by balancing focus on patient outcomes versus clinical ones and making the app compelling, fun, and easy for patients to use in their daily lives. “Pivotal Labs quickly understood our goal and vision and translated it into an excellent app design that is not just functional and inviting, but easy to use for our target audience,” explains Sze-Ping Wong, Product Manager for Crescendo Bioscience.

By allowing patients to track and report on multiple dimensions that matter to them and bringing it all together in a way no other tool does, MyRA empowers RA patients and serves as a powerful tool in the management of RA.

“We came to Pivotal Labs with a strong vision and they were able to take that and create something far beyond our expectations.”
Sze-Ping Wong, Product Manager for Crescendo Bioscience

Download
Case Study PDF >

Process

A chief concern was how to avoid the “fall off” that occurs when an app loses its novelty. To address this and keep patients actively using the app over time, we focused on giving them the means to customize and track the things they most want to know about their condition, and to easily create a summary report to share with physicians. We developed a character MyRA, who makes the experience more personal while helping patients identify joint pain locations. Our design team conducted exhaustive patient interviews to fully understand their needs for the product and how the user interface would function most effectively. Because people living with RA often suffer from joint pain and tenderness, we eliminated all drag-and-drop and pinching movements. We learned that tapping and scrolling were manageable, and worked to limit gestures to a minimum of taps whenever possible. The design is highly visual and approachable to keep users engaged. Patients immediately get that the app, with its features and tracks, can be customized for the individual to be a companion for my RA.

All Case Studies